I was just working and in the background I have the TV on. I saw a commercial for Wal-mart. In this ad they were selling oil. They were talking about the economy and the best way to save money. It was centered around oil and how people are doing their own maintenance and oil changes right now. Of course that is awesome marketing, but it does raise a red flag for entrepreneurs around who do oil changes and maintenance for automobiles! I personally don’t believe that people want or would rather do their own maintenance on their cars. I sure as heck don’t. And I have been working on cars since I was 8 years old.
Most people don’t have the time to do such things. It is hot as heck outside, especially if you live in Arizona, and I can run my car to any local shop and 20 minutes later and 20 bucks later I have a serviced car, by an expert. That is way simpler and that is the society we have created. Let me tell you all something, the only ones who believe we are in a recession are the ones who aren’t marketing like Wal-mart. People want easy, fast, and convenient. Ask Wal-mart if their numbers are down… It is time to step up your marketing and follow up. How are you going to do this?