So now you get people to give you their information online, now what happens to them? As I stated in the last post, 81% of all sales are made after the 5th touch. The crazy follow up to that stat is the fact that 92% of all sales people stop calling, emailing, or “touching” their prospects after three touches! So the majority of the sales are sitting there, waiting for someone to educate them and close them. I have brought these statistics to many clients that I have had the pleasure of working with and they all say the same thing, “Nate, my close ratio is way better than that.” And most people’s are. I would bet my reputation on the fact that the people that are closing have already been educated or touched a few times by other sites or competitors.
They will usually jump around online, or go to a store or two, then when the time is right, they buy. So, having someone give you their information is just the first step in this closing process. You have to keep your personal branding, your company in the forefront of that person’s mind so when they are ready, they buy from you. That would be expensive and take way too many man hours right? Wrong. I will go over options tomorrow.